The blog posted by Kawasaki talks about the Apple Store’s most innovative ideas in service and blog lists specific 10 things we can learn from the Apple Store. I choose this blog because I am a big fun of Apple, and we all want to learn why Apple is the world’s most famous electronic product company.  On the other hand, most of articles have introduced its innovative products and advanced technologies, but this blog focus on Apple’s innovative ideas in service.  That is the main reason of why I choose to comment on this blog.

After reading the blog, I think it is necessary for Apple to achieve success. We have learned from class that business who is the first enter to the market will have competitive advantages.  Apple did it not only in technologies but also in service. For technology perspective, Apple was the first company introduced smart phone. Furthermore, it is the first brand of  “in-hand” computer- IPAD, and innovation of the lightest computer MacBook air.

Apple used innovative ideas in service as well.  They concentrate more on customer satisfaction rather than profit. Employees in Apple Store are pleased to chat with people for an hour without selling them any product. I think Apple is best representing the word “innovation”. They have innovative ideas everywhere. Apple is unique in the world and no one can copy its way to success.

Source: http://blog.guykawasaki.com/2012/04/10-things-you-can-learn-from-the-apple-store.html

Images: https://www.apple.com/support/iphone/

http://www.huffingtonpost.com/2014/04/29/new-macbook-air-price_n_5231755.html