Jasmine Revolution came from the Tunisian revolution in which President Zine El Abidine Ben Ali was forced out of the presidency in January 2011 by a large group of people’s protests. An significant tool to form such a big movement in short period is social medias. The name of the revolution is start with a Tunisian joutnalist Zied Ei Hani who write it on his blog on 13 January and then spread through social media such as Facebook and twitter. The power of social media get together people’s anger about policy’s maltreatment to a young hawker, and lead people’s pretest to its government.

Recently, a protesting leaded by students is happening in Hong Kong. Less than one day, thousands of people gathered in the streets. Social medias again a very good convened tool play a important role in this movement. The young share the movement pictures through Facebook, Twitter and Instagram, ect, to inform this activity, or they simple text a message said, I am going, will you come? A simple information spread through the social medias shortly caused a street protest of thousands people in Hong Kong. This is the power of social media.

We should take this kind of power as a opportunity for marketing. When we well use social medias, they could help companies to reach unlimited customers in a extremely short time.

We also should aware the dangerous in using it as tool because social media also has a feature which is its vulnerability. Once event turned out to be uncontrollable, things may turn out to be disaster.

http://en.wikipedia.org/wiki/Tunisian_Revolution#Media_and_punditry

http://www.newyorker.com/tech/elements/social-media-hong-kong-protests