To manage social media as a marketing tool is the trend for today’s digital time. A lot of managers express that their companies will invest more capital in the social media part. To well manage a social media need plenty of input. For example, what content to post, what information is useful, how to react with visitors’ commend, ect. Furthermore, there is not only one social media, and to well manage only one kind of social media such as Facebook, Twitter, or Google+ is not enough for maximizing the marketing power. Nevertheless, to manage several social medias together will multiply the work input.
HootSuite as a social media management system for brand management id created in 2008 by Ryan Holmes1. It is a tool that can help solve the issue we concern above. HootSuite can operate several social medias in a same platform. Therefore, user do not need to sign in different account and jump from one page to another page for the mess social media pages. HootSuite also offer many management tools. For example, it can release messages in a schedule time or automatically, which favor and save users’ time in manage their brand through social media.
Recently, Hootsuite reveals a new coming function that will allow users manage and schedule paid social media marketing across channels directly from Hootsuite’s dashboard. With its analytical ability, Hootsuite is able to tell users which message to send at what time will be the most effective for them. Hootsuite is building up a new social advertising system which fit into the company’s need.