Christmas is coming, and giving gifts to family members and friends is one traditional activity. People are being busy in selecting suitable gifts. This could be a enjoyable process but also could be disaster. Sometime, I prefer to give up holiday as I have big trouble in searching and deciding what gift and to whom? Beside shopping outside for couple time, I also spend time online to find gifts. Actually, today more buyers looking for gifts online than walking around on retail stores. A well develop media strategy could help companies stand out in this most intense festive season.

The major idea for a media strategy is to post the right content on right place at right time.

How to decide the content? Primarily, companies need to identify their business objects, as the content will change base on different goals. A target to increase sales and an aim to increase awareness is quite different from in content include its context, voice, and structure.

Which social media site is the best channel to post the content? Facebook and Twitter are two major sites that people are familiar with and used, and they both have their own feature. However, more and more people are getting interest for image base site such as Pininterest and Instagram. Especially for Christmas holidays, people’s purchase behavior would more like to be aroused by products that showed with nice pictures. Therefore, it is important to select the right platform for promoting product.

When is the best time to post contents? Although, research found several period to release information for various platforms, which is the best time can catch up people’s attention, the real best time should be tested out by each company themselves since results probably would change according to the content.

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