Now, a lot of marketing campaigns are through social media, so it is being more and more important to know the ways to optimize the social media. The link at the end of the blog offer 5 tips to help people optimize their social media marketing posts. I will comment on each of the guide according to my experience and thoughts.

Tip 1: Don’t underestimate the importance of your headlines

Certainly, a headline could affect people’s next decision whether to read the posts or leave. A good and attractive headline is necessary and encouraged. However, these headlines should base on the true that the posts would show. Some people use misleading and exaggerated to induce users click on its posts. Yes, the number of clicks will increase due to the headlines, but when users found that they get into a content that is unexpected which will cause their negative emotion that for the company or product in the posts.

Tip 2: Optimize your social media profiles, for example, making sure you’re including an URL to your site in an obvious place.

This is a very good advice, since online people are often quite emotional, especially when they have trouble in finding out information that they want.

Tip 3: Include strong calls to action in your social media posts

This is also an advice that taught in class. The purpose that we want users to read the posts is to make them do an action either buy product or share the information. And a simple way let people do action is simply ask them to do or lead them to do such as “click here”.

Tip 4: Images must be part of your strategy

Images are important as it can catch users eyes. It is helpful to combine posts with a relative image. However, it takes time for people to find or create a best suit picture. One reason could be that there are too many choices and which one is the best? Sometime it cost over to consume too much time in selecting the image. Actually, the time that we use in making a image should depend on the important of the post and the image to the post.

Tip 5: Hashtags are a great way to reach new audiences on social media

Hashtags could be efficiency in finding information, but the abuse of them could be just annoying. Control the number of hashtags at 1-2. In addition, hashtags are useful in twitter because it has search function for hashtags. However, in Facebook it does not work.

These 5 tips of optimizing the social media would help in market campaign, but we should use them appropriately according to the real content and situation in order to avoid the opposite effect.

Click the link to read the original article A Guide To Optimizing Your Social Media Marketing Campaign