MARNI for H&M has released and, as always, it was so popular that almost all the inventory went out just on the day it was available in store.

I remember Looby Qian wrote a post ”

“H&M X Versace” when high ends meet a mass-market retailer

“illustrating the collaboration about H&M and Versace, which was one season earlier before MARNI for H&M. I visited the H&M store once during the sales of the Versace for H&M. I saw people were crazy about the collection; what’s more,people stood in queue for hours buying the clothes, bags or shoes just for re-selling at a higher price.

H&M is famous for its affordable and well-designed apparels. Every season they get the inspiration from the world’s top fashion shows, turn the design into reality then sell on the market as soon as possible. When people think of H&M, cheap and beautiful are two main words. However, H&M are not seemed to be satisfied with it; guest-designer collaborations from high-end brands would be a good way to broaden the way for H&M.

Notably, H&M’s promotion for the “special” collections are successful. Every special collections has a different theme illustrating the guest brand’s spirits brand images. For example, MARNI uses a lot of blue,color interspersion and funky design.

Here’s the Video of MARNI for H&M:
1iframe>

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/f2QLpu6GR_w” frameborder=”0″ allowfullscreen></iframe>

Collaboration is a good way to gain brand reputation. From the popularity of every collaboration that H&M has done, we can say that the strategy is successful. It is important for H&M to keep up in order to make a bigger success. As a consumer, I can’t wait to see the next collaboration!