According to the article, the author holds the opinion that the brand is one of the  most significant and important factors to enrich the companies and enterprises .Even brands are more valuable than assets and productions itself .What’s more , many people think that the value of brands are going down because the huge change of the whole society will make consumers recognize the quality and reputation of goods difficultly while some experts assert that the value will stay constant or even increase. Why? The author gives two main reasons. Firstly, usually consumers are lazy and only few of them will scrutinize the evaluation of other buyers .Secondly, without many useful and convenient methods ,buyers can only choose to trust the popular brand and pay attention to the reputation of brand . From my point of view, the brand of company is important in both history and present and I learn a lot from this article.

http://www.economist.com/news/business/21614150-brands-are-most-valuable-assets-many-companies-possess-no-one-agrees-how-much-they