Lululemon emphasizes employee engagement. Lululemon teaches the employees to create values and goals in their lives and careers. Lululemon teaches its employees to love their lives. This is Lululemon’s corporate culture.

This article cites that there exists a direct link between employees’ enthusiasm and customer satisfaction. When employee engagement increases, client service level follows lead, which brings to better financial returns and growth. This phenomenon is proven by Lululemon’s success to pull through the second quarter of this year, which is deemed a hard time for many other retailers.

Five benefits of increased employee engagement (increased productivity, employee retention, customer satisfaction, innovation and reduced costs of recruitment) have been identified to contribute to higher profitability of businesses. The importance of employee engagement as corporate culture is capturing more interest from executives and professionals alike.

Companies that value their employees, such as Lululemon, Zappo and Google generally generate good returns. In the future, I wouldn’t be surprised when the trend converges and existing companies reshape their corporate cultures to facilitate the elevation of employees’ satisfaction, enthusiasm and commitment in working in the companies.

Sources cited:

Stoller, Jonathan. Engaged staff deliver high returns for Lululemon. Ed. Jill          Borra.N.p.,Nov. Web. 15 Nov. 2012. <http://www.theglobeandmail.com/report-on-business/careers/business-education/engaged-staff-deliver-high-returns-for-lululemon/article5328368/?service=mobile#menu>.

Pictures cited:

How Lululemon Kept Its Cult. 2012. Business Insider, New York. Web. 17 Nov. 2012. <http://www.businessinsider.com/most-important-business-case-studies-2012-10?op=1>.

Leyshon, Laura. Lululemon Canada’s Fastest-Growing Brand. 2012. The Globe and Mail Inc., Toronto. Web. 15 Nov. 2012. <http://www.theglobeandmail.com/report-on-business/careers/business-education/engaged-staff-deliver-high-returns-for-lululemon/article5328368/?service=mobile#menu>.

Skelton, John. Canada’s Most Valuable Brands: TD Takes Top Spot. 2012. Supply Chain Almanac. Web. 17 Nov. 2012. <http://supplychainalmanac.com/about-us/>.

Young, Pat. Engaged Staff Deliver High Returns for Lululemon. 2012. The Globe and Mail Inc., Toronto. Web. 17 Nov. 2012. <http://www.theglobeandmail.com/report-on-business/careers/business-education/engaged-staff-deliver-high-returns-for-lululemon/article5328368/?service=mobile#menu>.