The Economist Espresso, a new app created by The Economist, has won global attention recently. The app delivers daily news to smartphones every morning rather than weekly and this helps people gain news and knowledge more frequently at small amount instead of receiving a large amount once a week, which helps people absorb news more comprehensively. Some people may doubt that whether it would be complicated because people will spend much more time on reading it.

As is mentioned in the article, the app emphasizes the brevity, clarity and wit of the quick knowledge package. The news is classified into three editions according to their regions—Americas, Europe and Asia. In this way, it is convent for people to loop up regional news more quickly.

Since The Economist has a long history and has won great reputation regarding to the professionality and authority, the app is sure to become popular among subscribers. In addition, the app provides subscribers with a one-month free usage, which will offer better experiences to them before they officially subscribe to it. Besides, the monthly fee is low, easing the economic burden of subscribers.