Waking up in the morning is never a good feeling: the grogginess, the grouchiness, the I-wish-I-was-still-asleep-ness. For all you morning people, you probably can’t relate, but if you’re like me, a morning “Booster” is precisely what you need.
Booster Juice is a rapidly expanding enterprise of now 170 stores worldwide, founded only 7 short years ago. It prides itself as being “an incredible, healthy alternative to fast food” and holds a consumer image of being wholly nutritious and all natural.
Is this an example of a booming entrepreneur? Of course.
These yogurty concoctions are not the cheapest drink out there; yet customers buy into its image. Why? You feel healthy when you’re holding it. But most importantly, other people think you’re healthy when you’re holding it.
It’s not a secret that ‘healthy’ is the new black. According to a 2008 study, the company was ranked 2nd in the juice category and 166th in the Franchise 500.
As a customer who has admittedly bought into Booster Juice’s image, all I can say is keep up the good work!
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