Photo taken from Hootsuite
We have certainly come a long way since 2008.
In my previous post, I shared a link on Twitter about what Twitter can do for individuals. Today, I’m exploring the the use of Twitter for marketing purposes.
With the wonders of Google, I simply typed “How Twitter will Change the Business World” in the search engine and it led me to this page written by Time Magazine: 10 Ways Twitter Will Change the Business World.
In one of its 10 ways listed, This one here drew more interest in me to hover my mouse over it click on it.
According to the 2009 article, Twitter is in a good position to address one of outdoor advertising’s greatest weaknesses: the sheer difficulty of quantifying its effectiveness.
Before the coming of Twitter, billboard advertisements that have caught the eyes of viewers end right there. Period. Few would log on to Facebook or email accounts just to talk about it and this one-way traffic has led to the gradual demise of traditional print advertisements.
However, under 140 characters, Twitter provides a platform for users to indicate that they have seen a print ad while reading a magazine at the salon or while passing by a billboard along the street.
Suddenly, the random billboard or ad squeezed into a random corner of a lifestyle magazine doesn’t seem so random anymore. Tweets about these ads begin finding their way on Twitter and soon enough, conversations arise. Now, we’re seeing two-way traffic. There is now a tangible way to quantify the effectiveness of print ads – tweet and retweet counts from influencers to followers.
Half a decade after this article was published in Time Magazine, we’re now living in the “future” that the author was talking about. Has Twitter really revived the dying print advertising industry?
I certainly believe so.
Photo taken from www.twitter.com
What is Twitter? This can be nicely explained in plain English under 3 minutes.
This was taken off Sam Ng’s blog a few weeks ago. Link to her page can be found here
Like her, I downloaded Twitter for the very first time and quite honestly, I had trouble sending out my first Tweet to @JulioVisko to be on the #sauder464 list. Utterly embarrassing, I must admit. This is coming from a Sauder student majoring in Business Technology Management.
As of now, I’m still coming to grasp what it’s real powers are and what it can do for me, not just as an individual but also as a stakeholder of a particular business entity. In my subsequent posts, I will continue to blog about my newfound social media platform so stay tuned!
First blog post for Paul and Julio’s class!
I’m extremely excited to be part of Sauder’s very own eMarketing class this term. It will go down in my transcript as the only higher level Marketing course that I will be taking in my education here at UBC!
In this day and age, living without using any form of social media would be something very difficult to achieve. Some might even consider this Mission Impossible.
So, as my first blog post, I decided to do some simple “Googling” about when did the more well-known social media applications come about. They can’t be summarised better than the picture below:
As it turned out, the first blogs appeared exactly 20 years ago! I’m not sure how many of my classmates were born at that time but I was a 4-year-old toddler then. It’s amazing how we’re still using the most primitive form of social media 20 years after its existence!
Hence this prompts me to ask the next few questions: what does this mean for businesses? How have businesses changed in the last 20 years with respect to the emergence of social media? And what would be the future of businesses as social media platforms continue to evolve and become an inseparable part of our lives as future executives and consumers?
Over the course of these 12 weeks or so, I hope to be able to answer these questions as clearly as I can.
