First blog post for Paul and Julio’s class!

I’m extremely excited to be part of Sauder’s very own eMarketing class this term. It will go down in my transcript as the only higher level Marketing course that I will be taking in my education here at UBC!

In this day and age, living without using any form of social media would be something very difficult to achieve. Some might even consider this Mission Impossible.

So, as my first blog post, I decided to do some simple “Googling” about when did the more well-known social media applications come about. They can’t be summarised better than the picture below:

Source: http://smbp.uwaterloo.ca/2013/03/key-topics-for-the-future-of-social-media/

As it turned out, the first blogs appeared exactly 20 years ago! I’m not sure how many of my classmates were born at that time but I was a 4-year-old toddler then. It’s amazing how we’re still using the most primitive form of social media 20 years after its existence!

Hence this prompts me to ask the next few questions: what does this mean for businesses? How have businesses changed in the last 20 years with respect to the emergence of social media? And what would be the future of businesses as social media platforms continue to evolve and become an inseparable part of our lives as future executives and consumers?

Over the course of these 12 weeks or so, I hope to be able to answer these questions as clearly as I can.