Nov
1
Re: “L’Oreal Advertisements banned in the UK” – Beini Chen’s Blog Post
L’Oreal’s Eraser Foundation ad showing Julia Roberts’ perfectly smooth, glowing and blemish-free skin has been accused of unethical practices since the ad falsely led consumers to believe that their foundation will give the same results as Roberts’. The UK government accused L’Oreal of performing digital re-touching to the original photo of Roberts which enhanced the actual effectivneess of the foundation. As a result, the UK banned L’Oreal ads in order to protect the esteem of the targeted consumers.
- Lancome ad featuring Julia Roberts
I agree that cosmetic ads like to retouch their photos since it makes ads look visually appealing. However, I believe that a rational person would know before hand, that one cannot simply look at an ad and believe that one will have the same results since everyone’s skin behaves differently. Therefore, one should test the product before buying it. In conclusion, I think that the UK government over reacted but at the same time, L’Oreal should not have launched a product that did not live up to the standards of the retouched ad.
Comments
1 Comment so far
Really your post is too wonderful, carry on your work and sharing your information with us.