{"id":72,"date":"2011-10-18T19:34:15","date_gmt":"2011-10-19T02:34:15","guid":{"rendered":"https:\/\/blogs.ubc.ca\/wendyliu\/?p=72"},"modified":"2011-10-18T22:02:39","modified_gmt":"2011-10-19T05:02:39","slug":"dr-pepper-ten-macho-macho-man-drink","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/wendyliu\/2011\/10\/18\/dr-pepper-ten-macho-macho-man-drink\/","title":{"rendered":"Dr. Pepper Ten, macho macho man drink"},"content":{"rendered":"

\"\"<\/a>Dr. Pepper\u00a0has recently launched an interesting ad campaign for their new beverage ‘Dr Pepper Ten’, a diet version of the original Dr. Pepper\u00a0which contains only ten calories.\u00a0 Their marketing scheme\u00a0seems to be targeting the male\u00a0market, which is\u00a0evident\u00a0in their new commercial<\/a> and\u00a0slogan, “It’s not for women.”\u00a0\u00a0However, one musn’t mistaken that Dr. Pepper Ten is only\u00a0for men. \u00a0Dr. Pepper Ten is meant for everyone.\u00a0 The reason for specifically targeting men is because they tend to “shy away from diet drinks that aren’t preceived as ‘manly’ enough<\/a>.”\u00a0<\/em><\/p>\n

I think that Dr. Pepper Ten’s marketing tactic is\u00a0genius.\u00a0 Their commercial is more of\u00a0a joke\u00a0towards men who don’t like to be seen as ‘weight concious’.\u00a0 Weight conciousness is associated mostly with women\u00a0since they care about their\u00a0figure; therefore, the diet\u00a0drink market is usually made up of women.\u00a0 The slogan will make women want to\u00a0consume the\u00a0diet\u00a0drink just\u00a0for the sake of proving the slogan wrong.\u00a0 In terms of\u00a0gaining\u00a0the male customers, I don’t think that\u00a0Dr. Pepper Ten’s\u00a0ad will be very effective in\u00a0changing the views of men\u00a0who would probably just joke\u00a0about the ad.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dr. Pepper\u00a0has recently launched an interesting ad campaign for their new beverage ‘Dr Pepper Ten’, a diet version of the original Dr. Pepper\u00a0which contains only ten calories.\u00a0 Their marketing scheme\u00a0seems to be targeting the male\u00a0market, which is\u00a0evident\u00a0in their new commercial and\u00a0slogan, “It’s not for women.”\u00a0\u00a0However, one musn’t mistaken that Dr. Pepper Ten is only\u00a0for men. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-72","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/wendyliu\/wp-json\/wp\/v2\/posts\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/wendyliu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/wendyliu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/wendyliu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/wendyliu\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":10,"href":"https:\/\/blogs.ubc.ca\/wendyliu\/wp-json\/wp\/v2\/posts\/72\/revisions"}],"predecessor-version":[{"id":84,"href":"https:\/\/blogs.ubc.ca\/wendyliu\/wp-json\/wp\/v2\/posts\/72\/revisions\/84"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/wendyliu\/wp-json\/wp\/v2\/media?parent=72"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/wendyliu\/wp-json\/wp\/v2\/categories?post=72"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/wendyliu\/wp-json\/wp\/v2\/tags?post=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}