One of the most interesting blogs that I read is from my classmate Mitchell Arlen Guthrie: The real Inception: Product placement in Films & Television.The blog has discussed the impact of the new form of advertising strategy which is products placement on different social media and how does it influence individuals when we choose to buy something. Even though, this is not something new to blog about, as there are many blogs about how the internet and advertising influence our daily life since the beginning of the “social media era”. But because it is such a controversial topics, we could carve out ourselves a really good angle within the advertisement blog sphere. In the blog, Mitchell states how the advertisement influences our decisions. He mentioned that product placement is one kind of indirect method to let the consumer understand what the brands want to promote. In addition, Mitchell has various its content, after stating the phenomenon in nowadays, he wrote the background of beginning of this new strategy and he expresses his own opinion about the promising future of this constantly expending market.
From my personal perspective, there are many ideas that could reflect from Mitchell’s blog. Undeniably. as modern people’s living standard is keep raising, which leads to the expectation of consumer on the goods and services became higher. How to attract customers became very important for the companies. We could see advertisements on the streets or at home every single day. But since when, products replacement has become very common in the movie or Tv drama, as it could leave a remarkable impression on the viewer and have better connection with the viewer. In Mitchell’s blog, he uses the outside resource of Dr. Lan Zimmerman’s blog about how does the product replacement exert a significant impact on consumer’s view about products, which support his own opinion which makes his writing more persuading. Yet, the data that he uses also indicates the well growing and the bright future of this industry. At the same time, Mitchell indicates the timeline of this industry, which also gives the reader a better understanding of the industry.
In addition, except the blog topic is very controversial and relate to everyone’s daily life. But what actually makes the good blog is not justing using many professional words or quotes from other, but using different data, outside resources and background story with an extra personal opinion. His blog has very good layouts which make readers put more thoughts and understanding on the topic. At the same time, knowing how to make the connection with others by having simple but clear statement will also make a good blog.
