According to a new study by mobile industry analyst Chetan Sharma, text messaging is on the decline. During the third quarter of 2012, the average American send 678 texts per month. Expert says the decrease is likely a sign of a permanent shirt away from SMS messaging carried over the same network we use to make phone calls. However, this does not mean that teenagers are going to stop burying their noses in their iPhones at the dinner table, cell phone users are actually finding free solutions that offer most of the efficiency of texting without the annoying monthly charge. This is an example of shift in consumer behavior; people are no longer relying on text messages because there are many alternatives that can help them fulfill their demand. Therefore the demand of text message will decrease while the demand of texting apps increase. As the consumer behaviour change, the market will react quickly to meet the consumers’ demand, therefore there must be a major change in the market in the future.
