http://www.economist.com/node/21563725

After the end of the second world war, births surged across the world. Many countries including Britain, Germany and Japan all enjoyed a baby boom. According to the article, individuals born after the war was accounted for 41 % of the total population by the year of 1964. This is a generation large enough to exert its own political and economic gravity. People from this period lived a charmed life, their income earned at every age was way beyond the previous generation. However, the baby boom is starting to cause economic problems now. For example, the policies those boomer set might not be adaptable in today’s economy; also, a study by the International Monetary Fund in 2011 shows that a huge bill is left from the boomers. Those aged 65 in 2010 receive $333 billion more in benefits than they pay in taxes. If those problems can’t be fixed quickly and efficiently, it will have a huge impact on the economy.

http://www.nytimes.com/2012/09/19/business/media/samsung-apple-fight-moves-to-the-marketing-arena.html

After Samsung lost the most recent round in the United States in its legal fight with Apple over cell phone technology, Samsung starts taking direct aim at Apple in a round of ads. The tone of the Samsung ads is decidedly sarcastic for a technology company emerging from a $1 billion defeat in the latest patent battle between the tow companies. The marketing strategy Samsung adapt is direct and sharp, for example, in Samsung’s new ad, it claims that “it doesn’t take a genius”. By throwing stones at the leader, Samsung successfully attracted attention by using this classic challenger strategy. Samsung and Apple’s success shows the importance of marketing. Samsung’s ad might seem insulting for some iPhone owners or fanboys, but after all the marketing strategy worked incredibly well; instead of targeting iPhone users, they choose to target people without Smartphone. Because Samsung targeted the right marketing group, they are able to expand their market and increase their sales continuously every year.

http://topics.nytimes.com/top/reference/timestopics/organizations/n/news_of_the_world/index.html?8qa

In July 2011,News of the Word, an 168-year-old UK paper owned by Rupert Murdoch’s News Corporation, was accused of engaging in phone hacking and police bribery. The investigations of UK police conducted that many celebrities, politicians and even members of the British Royal Family was hacked from 2005 to 2007.  Moreover, the New of the World not only targeted the upper class; murder victim as well as relatives of fallen soldiers in Iraq and Afghanistan was targeted as well. To ease the furor, the new paper were quickly closed by News Corporation. However, the phone hacking scandal already harmed the reputation of News Corporation.