Targeting its neighbor, Tim Hortons’ chief executive Marc Caira told investors that its first expansion would be to the States and the Middle East. Hoping to create a economic space for the beloved Canadian pit stop.
Despite the promising plan, Tim Hortons is still in the back seat in terms of technology.Starbucks and their introduction of their mobile application, 11% of sales have come through with this application. As the leader of coffee served in Canadian businesses, it will soon need to create a competitive edge with its rival. One idea is to recapture the “youths” in their customer profiles as Tim Hortons lacks desperately needed customization into their drinks.
Canadian coffee chain Tim Hortons takes on America
With such an upheaval in the coffee industry, as a proud Canadian I believe that the expansion to the United States will be a successful journey. This opinion comes from a distinct differentiation it has to its competitors. By coupling its coffee with more than the simple doughnut or french pastry, the compliment of a hearty meal and cheap homogeneous product is what really made this company successful. In regards for Tim Horton’s hopes to expansion, I believe that although their market may be overcrowded and competitive, there is always room for a Timbit.
Reference:
http://www.huffingtonpost.ca/2013/11/08/tim-hortons-profit_n_4232278.html?ir=Canada+Business