Netflix has been doing extraordinarily well, their internet business has proven its place in the 21st century. Since the startup of Netflix, businesses such as Blockbuster and Rogers DVD rentals have suffered heavy losses. Netflix provides a service that, until recently in North America, has not been provided. Despite the ability to stream movies online, personal experience has lead me to understand the popularity and growing consumer base for Netflix. Up until Netflix, streaming online for free was always an option, however, it always came at a price. It was either trying to search for a good streaming website where the buffering would not be interrupted or it would be the copious amount of advertisements that the steamer had to close. After using Netflix for three months and trying to go back to normal streaming, you truly understand and appreciate the beauty of Netflix and its accessibility.
Just recently in fact, Netflix has expanded into European Countries. This expansion came with the release of a new movie that Netflix sponsored/invested in order to increase subscription sales in those areas. The growing company has been exceedingly well with marketing and advertising their company in the least annoying way to the consumer base. Using popular Youtube personalities as a way to promote their server was an innovative and ingenious idea that no business had ever taken advantage of. As a common youtube browser, Netflix has efficiently and smoothly integrated itself with common you tubers and their respective fan base. Netflix has also used “Netflix Originals” as an incentive to gain new subscribers and as a way to keep with with overpriced streaming costs. Their adaptability and versatility has proven that Netflix will be a strong force for online streaming platforms Netflix will be an exciting and dynamic business to watch grow.