After reading this article “WeChat Offical accounts and What This Mean for Marketers”,http://www.clickz.com/clickz/column/2307141/wechat-official-accounts-and-what-this-means-for-marketers which reminder me of that WeChat is no longer just a simple social networking App as “Whatsapp, Line.  WeChat is not just growing super fast in China, and it nearly over 400 million registered users worldwide. This article mentions about “Services Account” and “ Official Account” the WeChat has already successful transfer to a Markering tool. it’s not only used by luxury brand to answer customers queries, but also been utilized by “customer services”. i am a WeChat user who previous use it for chatting with friends. However, i found that it becomes a very popular “promotion” tools for lots of users who own online. it’s like the “Subscription Account” that article said.  they updates their products on “Moments”. if i interested in their products, i can directly communicate with sales and get full details about the goods. Recently, i notices that WeChat could link your payment information to the account, which allows me to pay for products i bought. Also, they will add the “real-name registration system” to the next version in order to prevent fraud. For example, if i send some information about account number or numbers which weChat verified related to “money” they will try to block account.  i recently read a article about “Wechat Fraud” a guy who bought some product from a WeChat user’s online shop, transfer money form money mart to China. After he successful transfer full amount to the Fraud, the sellers closed the account.

after i read Donald’s blog :https://blogs.ubc.ca/don0910/2013/10/16/lets-imagine-the-world-without-marketing/  i try to image his point  that we can not live the world without marking. when i first came to Canada, my english is so poor that i do not want to go out. i can’t understand advertisement while i am watching Tv. when i first go to supermarket. i don’t even know what is the taste of some soft drink, what’s the flavour of chips ?However, after i go to T&T, Costco, they provide a service that customer can simple some new products. Customers can taste it before actually purchase. i thought it is fantastic as i never seen this kind of service in China before. after i taking marking, i realizes that these belongs to marketing strategies which enable company to test some new products in order to expand them. Last week, i attend to Marketing research group about “evaluation a New product”. they give me some candies and let me taste them while i am watching movies. after i finish movie, they let me write comments and issues about the candies. i can understand how company test their product before enter the market. they test, get feedbacks form focus groups such as university students and improve it. we live the world all round marketing, clothing, food, housing, transportation. we almost know these things though marketing.