After reading this article “WeChat Offical accounts and What This Mean for Marketers”,http://www.clickz.com/clickz/column/2307141/wechat-official-accounts-and-what-this-means-for-marketers which reminder me of that WeChat is no longer just a simple social networking App as “Whatsapp, Line.  WeChat is not just growing super fast in China, and it nearly over 400 million registered users worldwide. This article mentions about “Services Account” and “ Official Account” the WeChat has already successful transfer to a Markering tool. it’s not only used by luxury brand to answer customers queries, but also been utilized by “customer services”. i am a WeChat user who previous use it for chatting with friends. However, i found that it becomes a very popular “promotion” tools for lots of users who own online. it’s like the “Subscription Account” that article said.  they updates their products on “Moments”. if i interested in their products, i can directly communicate with sales and get full details about the goods. Recently, i notices that WeChat could link your payment information to the account, which allows me to pay for products i bought. Also, they will add the “real-name registration system” to the next version in order to prevent fraud. For example, if i send some information about account number or numbers which weChat verified related to “money” they will try to block account.  i recently read a article about “Wechat Fraud” a guy who bought some product from a WeChat user’s online shop, transfer money form money mart to China. After he successful transfer full amount to the Fraud, the sellers closed the account.