Nokia apologizes for faked footage in Lumia 920 smartphone ad

http://www.cbc.ca/news/technology/story/2012/09/06/tech-nokia-fake-ad.html

A few hours after the unveiling of a product which many praise as an impressive attempt to crawl its way back to consumers’ mindshare and global smartphone market share, controversy immediately emerged when it was revealed that the camera used in the advertisement was not the actual camera of the Nokia phone itself.

Deceptive advertising has been commonplace among businesses regardless of size. Apple, the world’s largest corporation based on market capitalization, has a long history of deceptive advertising, as shown in the video below:

Siri Commercial – “Rock God” – Is Apple’s Ad Accurate?

Despite this fact, Nokia’s deceptive advertising somehow caught on with consumers which caused a backlash. This lead Nokia to create disclaimers and at the same time invited journalists to test the performance of the actual camera of the Lumia phone, which turned out to be as impressive as advertised. Source

So this blog post will end with a (or three) question(s):

Is deceptive marketing acceptable as long as it’s done in a way thay consumers are okay with it (i.e. Apple’s way)? Or is it okay when the actual product performs similarly to what is advertised? Or is it ethically unacceptable at all?