Month: September 2010

I’m sure most of the people, who were raised during the internet era and had access to a computer, had a lot of fun watching funny videos in the world wide web through resources such as Youtube and or even by simply typing “funny videos” in any search engine. Many of which consisted of amazingly well planned and developed commercials. Well, humm…, at least that was part of my childhood. Anyway, I think it is very entertaining and interesting to share these videos especially now that we are acquiring a broader knowledge about marketing. It could be our opportunity to apply some concepts and analyze aspects in each commercial. Feel free to post commercials and or any advertisement that interests you and that you think could generate positive discussion!

Once upon a time, when I was a little kid I had just finished a can of Coke and my brother said, “Did you notice how the can of coke feels like it’s heavy when you shake it even though its empty? It’s “cuz” they want to make you feel that there is still some coke at the bottom of the can so when you go for that last sip, it is actually empty and consequently makes you want more… it’s called Marketing.” It was the first time I heard THE word.

That moment has stayed in me for so many years and I am very glad, curious and pleased to know that I will be able to approach and explore this amazingly clever and interesting world, the World of Marketing!