Once upon a time, when I was a little kid I had just finished a can of Coke and my brother said, “Did you notice how the can of coke feels like it’s heavy when you shake it even though its empty? It’s “cuz” they want to make you feel that there is still some coke at the bottom of the can so when you go for that last sip, it is actually empty and consequently makes you want more… it’s called Marketing.” It was the first time I heard THE word.
That moment has stayed in me for so many years and I am very glad, curious and pleased to know that I will be able to approach and explore this amazingly clever and interesting world, the World of Marketing!