Close by to where I live, there is a Dog Bakery. Yes, it is literally a dog bakery where they only sell dog cookies and treats. I know for sure because i went in there once just to try them out and they actually taste disgusting and I guess its what dogs like. Anyway, as I walked by it with my girlfriend during the weekend I told her, “I’m am so sure this business is not doing very well…they wont last long.” I apologize for being negative towards them but i just did not see a dog bakery as a profitable business. Interestingly enough I woke up looked at my blackberry (pretty sure its the first thing many people do when they wake up) and saw the dog bakery in my neighborhood being advertised. I find it amusing in several aspects, firstly due to the fact that business that aren’t doing so well use Groupon to increase volume of sales and hopefully improve their business. Secondly, I find it very amusing because I realized that I was able to apply some marketing concepts I learned in class. I analyzed the market (although not in depth) and was able to assume such conclusion and i guess my hypothesis was proved by this incident.
Well, I actually hope the Dog bakery business turnsout better and is able to increase their business and grow. Unfortunately, all the feedback that I have heard so far from the companies who used Groupon as a marketing and selling strategy were very negative. Meaning, many of these company’s even lost money.