Welcome to Marketing … What I Like in Ads

Again this year I have returned to blogging this time for the 3rd COMM course blog, marketing, and for this first blog I have decided to talk about what I like in ads, the music.  When I see an ad on TV or hear one on the radio the part of that ad that really jumps out at me is the music that is being played in the background as the ad try to sell me some kind of product, these short clips of songs are either ones I know and have heard before, or songs that are new to me.  These songs are strategically placed in these ads to catch your attention and to fit with the theme of the product being sold, and a lot more often then not the song in the ads are quite upbeat and exciting.  When a company is looking at what song should be put into their future ad campaign they have an infinite number choices for songs.  Their are those that use songs from well known artists, the popular songs at the time or from the past, but using these songs may come with high royalty fees, and also run the risk of using the same song as a previous ad.  The alternative to using songs from well known artists is going with the music from less known artists, this choice comes with a lower cost, and it works in the favour of the artists whose songs are being used, leading to making it to the big time.  With my final thought about songs used in ads lends to my Canadian pride, when there is an ad campaign by a Canadian company the music should be from a Canadian artist.