Axe, as one of the leading man’s body care brand, has dominated the north america market lately. Axe has been promoting itself what they called the Axe effect that men who use Axe tend to get more attractiveness than those people who don’t use.
In light of Axe’s promotion strategy, its ads have been recognized as sexy and crazy. In these two ad, we can see that how powerful the Axe effect is.
I think Axe’s ad are very successful and attractive, which can make lots of people buy Axe after they have seen the ads.
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