Life is so Coooool

Again, I went to see a movie with my friend last weekend.

There were few people standing at the front of the cinema giving DOVE conditioners to people who visited. The conditioner was a mini size one, unlike the big bottle at the store where you could easily buy one. The mini sized DOVE fitted comfortably in my pocket. And, of course, I bring it back to home and i used it. It was actually not bad to use, although i had never used DOVE conditioner before.

Well, what i would like to point out was that DOVE’s marketing strategy by giving small samples to people. By doing this, people who got the samples would have a great chance to become the users of DOVE conditioners. Then, those people might decided to use DOVE’s products continuously.

And, I am this type of consumer. I will keep using DOVE conditioner after I have used up this small sample.

Tags: No Comments