Life is so Coooool

My friend ,Zhao, Bowei, has updated a blog regarding the advertisement of Tim Hortons. In his article Enjoy Tim Hortons on your way, he points out that Tim Hortons has done a good job on promoting its products via various medias. And, the videos in his article emphasizes the intangible product that Tim Horton delivers to people which is warm, convenience, and love.

I would like to add more comments based on his article.  In the video, we can observe that the man buys a cup of coffee at the airport as the last preparation for picking up his family. Besides those clothes, a cup of warm coffee is all he needed.  And, the most important thing is that he knows that there must be a Tim Hortons located at the airport. Yes! that is the idea i am talking about! Tim Hortons is everywhere. It’s very hard not to find a Tim Hortons store around. The distribution strategy is so great that gives people an image that Tim Horton is always there when you need it.

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