{"id":34,"date":"2010-11-01T00:29:00","date_gmt":"2010-11-01T08:29:00","guid":{"rendered":"https:\/\/blogs.ubc.ca\/willwill\/?p=34"},"modified":"2010-11-01T00:29:00","modified_gmt":"2010-11-01T08:29:00","slug":"price-creats-values","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/willwill\/2010\/11\/01\/price-creats-values\/","title":{"rendered":"Price creats values"},"content":{"rendered":"

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Tiffany&Co. as one of the world leading jewlery company, has made lots of changes of its products’ prices along the company’s historical development.<\/p>\n

Tiffany&Co.’s products was known as luxury personal accesories as it has been established.\u00a0The pricing strategies\u00a0was to set the price at a high level, so that the high price created a expensive brand image to public, in order to make Tiffany belong to high level categories.<\/p>\n

As time goes by, Tiffany found out that if it wanted to make more sales, the pricing strategies must be changed to fit the current market environment.\u00a0 Therefore Tiffany&Co. changed some of the silver products’ prices to a lower level, so that lots of young people could afford them. Such examples like the 925 series silver accesories. The price was at a range of 100-200.<\/p>\n

However, at a later time, Tiffany found out again that the low price had has changed the brand image because people thought that they could have Tiffany accesories at a normal price. And this was an situation that Tiffany did not want to see. As a result,\u00a0Tiffany deceided to raise its products’ price, and change the stores’ decoration to a higher level, so that people would enjoy comfort in store environment while they are shopping at Tiffany.<\/p>\n

Even though the brand image for Tiffany has started changing since its new pricing strategies, there is a long time to go through because changing the brand image is not an easy goal to achieve.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tiffany&Co. as one of the world leading jewlery company, has made lots of changes of its products’ prices along the company’s historical development. Tiffany&Co.’s products was known as luxury personal accesories as it has been established.\u00a0The pricing strategies\u00a0was to set the price at a high level, so that the high price created a expensive brand […]<\/p>\n","protected":false},"author":3933,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-34","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/willwill\/wp-json\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/willwill\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/willwill\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/willwill\/wp-json\/wp\/v2\/users\/3933"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/willwill\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/willwill\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"predecessor-version":[{"id":36,"href":"https:\/\/blogs.ubc.ca\/willwill\/wp-json\/wp\/v2\/posts\/34\/revisions\/36"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/willwill\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/willwill\/wp-json\/wp\/v2\/categories?post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/willwill\/wp-json\/wp\/v2\/tags?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}