The talk of the town in the technology world has undoubtedly been the fight between two gaming titans, Sony and Microsoft. With the holiday season approaching, many wish lists are sure to have the PS4 or Xbox One on them.
My friend Alex Lee gave his thoughts about how the PS4 would sell a greater volume than the Xbox One due to the fact that it would be retailing at $100 cheaper. However, from experience, I do not believe this is necessarily an accurate statement. Both Sony and Microsoft have their own cult followings and primarily due to exclusive gaming titles, they are sure to attract different audiences. They have created points of difference almost solely based on which game titles will be available on each console. In particular, the “Uncharted” and “Halo” franchises have gained Sony and Microsoft (respectively) numerous fans as they are recognized to be the greatest series of games for each console. Of course, both companies will be partnering with game developers to ensure that these titles remain exclusive in order to attract fans to purchase their product. With both consoles targeting the same market segment, it will be interesting to see how Sony and Microsoft will advertise their product in order to reach the most amount of consumers possible. No doubt, Microsoft has lofty expectations to live up to as Sony has sold 1 million consoles on launch day alone. [1]
[1] Reuters
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