Baoyi mentioned that “It would catch people’s attention if Tesla is willing to promote its brand a little more by advertisement and let others know about what Tesla is about without doing massive research.” Tesla is known to have so few advertisements that people acknowledge this brand, and Tesla utilizes the relationship between people to spread the message of its quality of its motors. Advertising, in my opinion, will only uniform Tesla with other motor companies in the US.
I do not completely disagree with Baoyi’s view on Tesla, which she mentioned that “Elon Musk was known for being bold and innovative, this idea of shooting satellites does not seem to be impossible despite the fact that huge amount of cost is needed.” Tesla can really differentiate itself from all the other motor corporations through shooting satellites for Internet connectivity across the planet. In the future, when the news about Tesla shooting satellites come out, it can be really influential in consumers’ mind that Tesla have the ability to expand around the globe. Although the high cost can be a dangerous factor, Tesla has to look at their innovations as long term investments. More of these innovations can spark the name of Tesla in consumers’ mind; thus, they can better predict consumers’ tastes.
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Bibliography:
“Tesla Motors Inc CEO Preparing To Launch Internet Satellite.” ValueWalk. N.p., n.d. Web. 10 Nov. 2014. <http://www.valuewalk.com/2014/11/tesla-ceo-prepping-internet-satellite/>