Alibaba, as one of the world leading companies, has just issued a day of sales that is similar to Black Friday in the US, but the difference is that this sales day only takes place online. The products that Alibaba provides ranges from cosmetics to electronics, and full services of online purchasing and all the other customers services differentiate Alibaba from other online sales in the mass potential of China. In China, online purchasing is expected to be a daily habit more than a special occasion, so Alibaba is gradually emerging as one of the largest online industries after Amazon.
(Source of photo: http://musically.com/wp-content/uploads/2013/04/taobao-logo.jpg)
In my opinion, starting up an online industry and retailing in China is such a disruptive innovation even though Alibaba has already expanded the market around the globe. Starting up in China can really boost the overall demand since lots of people located in different areas of China have been lacking access to department store. Focusing on this particular point, Alibaba does not only provide tangibility of products to Chinese customers, but also include thorough after-sales services. Now, the online purchasing services spread to the another end of the Earth — The United States; hopefully, Alibaba can maintain its position of online shopping services.
Single’s Day is such a great way to destroy other competitors, since discount in any meaning attracts customers, especially naming it as the Single’s Day can attract the attention of the single people. In fact, the product sold in Single’s Day overpower the one in Black Friday. This sort of disruptive innovation has to be constant since similar kinds of corporations will try to join the market, in which Alibaba could possibly lose market shares. For now, Alibaba is in good shape to further dominate.
Bibliography:
Booton, Jennifer. “Alibaba’s ‘Singles Day’ Sales Top $9 Billion, Bigger than Black Friday.” MarketWatch. Market Watch, 11 Nov. 2014. Web. 11 Nov. 2014. <http://www.marketwatch.com/story/alibabas-singles-day-bigger-than-black-friday-2014-11-10>.