(Source of photo: http://cdn-media.backstage.com/files/media/uploads/zinnia/Windows8.jpg.644x1500_q100.jpg)

Microsoft is actively getting feedbacks from the consumers about the design and name. The reason behind was that Microsoft’s Windows 8 was harshly criticized by the users that it did not necessarily reflect their needs and wants. Therefore, Microsoft is going to take more feedbacks through the Threshold Development. From that, Microsoft is still focusing the audiences on business users who rely mostly on mice and keyboard, but in a way, the productivity and readjustment time is improved.

In my opinion, no matter how unique an operation system is, an IT company that wants to succeed, just like Microsoft, has to thoroughly consider what consumers see the value of its operation system, since Windows 8 did not receive the best sales. Also, Microsoft intended to approach customers and serve what they actually need not only provides the most accurate information for the new Windows features, it also assists Microsoft to boost the brand loyalty and fight against Apple’s OS update.

Bibliography:

Foley, Mary Jo. “Microsoft’s next Windows Release: What’s in a Name?”ZDNet. ZDNet, 28 Sept. 2014. Web. 29 Sep. 2014. <http://www.zdnet.com/microsofts-next-windows-release-whats-in-a-name-7000034117/>.