(Source of photo: http://www.notebookcheck.net/fileadmin/_migrated/pics/Dell_XPS10_Teaser_new_02.jpg)

Dell is an IT company that adapts to the Focus Low Cost Strategy, and now it realizes the importance of differentiation of products. Therefore, Dell is hoping to regain the attention from all the Apple and Lenovo fans, through the newly manufactured tablet, Venue 8 7000 tablet, that contains features of PC. Developers hinted to the market that this tablet not only had 8-inch, world thinnest screen, but also possessed the 3D camera, which amazingly enhanced the 3D photo capturing and videoconferencing. Although Dell is not known to be an innovative company, it is confident to offer the customers more in the innovation field because of the privatization of the corporation. In addition, Dell owns the most competitive PC, Alienware Alpha, which is one of the most powerful gaming consoles among the competitors.

In my opinion, Dell might seemingly be going on a right track in terms of the modification of its business model; it has changed to focus on both low cost and differentiation through privatization. Realizing the existing market share of Dell in the IT world, Dell creates new tablet that differentiate it in terms of functions and price. However, the market share might not be enough to run in the shrinking PC market and fight against the Apple domination. Even though Dell self-proclaimed itself to be a private corporation, which claimed itself to have more variations for its products, the funds for innovation is smaller than before, so Dell’s plan to differentiate its tablet in a low price is not a really viable option. Overall, my personal opinion towards the Dell new business model is not really optimistic.

Bibliography:

Shah, Agam. “Dell Hopes to Draw Attention with PC, Tablet Innovations.”Computerworld. Computer World, 23 Sept. 2014. Web. 29 Sept. 2014. <http://www.computerworld.com/article/2687141/laptop-computers/dell-hopes-to-draw-attention-with-pc-tablet-innovations.html>.