As it is mentioned in the news, people around the world fight hard to buy the newest iPhone 6. Why the buyers are so crazy to purchase iPhone every time it release the new edition? I think the most critical reason is its outstanding brand reputation.

When Apple first put iPhone 1 into market in 2007, it didn’t succeed in making a hit in the mobile photo market. While, when it apply 3G into the new iPhone in 2009, with large amount of advertisement shown on TV screen, billboard and any place possible, it did burst into the mobile phone market. People who got tired of conventional phone began to try out iPhone—a totally new concept of cell phone. With its virtue is gradually recognized by customers, it become hot in market and countless people quit their original phone brand for iPhone. The releases of iPhone 3 to 8 are undoubtedly success. Apple changes the pattern of phone market—from contending to thriving. Moreover, not only iPhone has launched in people’s necessity list, iMac, iPod, iTouch also become the top choice in their own region. Every time there is new product of Apple, people would eager to buy it regardless how much it is.

Despite of its most reliable system ever and various functional software, the Apple, that is exactly, Apple this brand, has already locked in customers’ heart and has become the signal of vogue.