Coming to Canada I never knew what to do when it came to making transactions and having a n actual bank account. I had heard from when I was in Toronto that CIBC was a very good bank so there I was making an account. Little did I know that I would be missing out on an aspect of Scotia Bank’s promotion that I really wanted. I am an avid movie-goer and arriving in Vancouver I noticed how much of a film city it was. I then quickly noticed Scotia Bank’s huge movie promotion. Not only was it happening all around Vancouver but also directly at UBC. They were giving out free popcorn, easy sign ups and lots more. I felt for some time that I had chosen the wrong bank. I really wanted that promotion and I found it quite amazing how such a small part of the business can bring so many customers in. Scotia Bank has their on Theatre in Downtown Vancouver which is very successful when it coms to blockbuster films being watched. As an outsider to Vancouver, everyone would recommend going to the Scotia Bank Theatre to watch movies…I wondered why at first but I then came to realize that despite the very good service, Scotia Bank Theatre had earned a large market share in the industry. They have “Scene Cards” that tempt customers to joint heir bank, especially with a given of 5 free movies. It isnt cheap to watch a movie here in Vancouver so I thought this was a wonderful deal. Almost everyone goes to Scotia Bank Theatre. So why choose Scotia Bank and not the others? They achieve total customer satisfaction.