Word of Mouth

This sunday will be the 45^th edition of the Football Championship in US. Over the years, Super Bowl has positioned itself in the sports entertainment industry for being more than just the final round of NFL. It is now a highly anticipated event for not only the sport, but also the halftime performances and especially the advertizements. Marketing firms compete viciously for the design of these ads and companies with big budget fight over each other for a 30 seconds slot.

Amount some of the most memorable ads is this Budweiser commercial form 2000 that marked many americans and is considered as being “THE classic Budweiser commercial”.

The commercial, simple yet amusing, caught the essence of what the consumers are looking for in a beer. First of all, Budweiser clearly established their target market by showing a group of single bachelors living together and enjoying the simplicity of life. They act as a reference group to other “sports and beer” guys who just want some relaxing yet good times with their “buddies”. Because beer is usually a shopping product, it is wise to create a commercial that makes a lasting impression on people so that when they stand in front of a fridge of different kind of beer, the name Budweiser will be part of their evoked sets, resulting more chance of purchase.