Word of Mouth

Environmental issues are important.

Social issues are important.

But for the past few years, non-profits have been faced with the problems of “over sensitizing” people, to a point that they no longer wish to know or hear about what makes them feel uncomfortable.

Various organizations have greatly invested on their marketing department and have come up with much more creative ads that can “compete” with the other for profit ads.

as oppose to their generally more dramatic ads to appeal to people’s sentiments like the following.

I think that it might be a trend now in these organizations to use lighter humour to inspire people to act.

I see it as a new strategy of using a clever concept that gets people to think rather than guilt as call for action.