Advertising’s three objectives:
to INFORM:
“Smoking causes blindness”. There is nothing more convincing than watching yourself putting a burning cigarette into the pupil of an eye. The ad informs the smoker the medical fact and makes sure that he or she fully understood the information!
to PERSUADE:
What makes the Smart car stands out is its size, which also causes many drivers to doubt its capacity and its engine power. This poster convinces consumer in one glance that this little car has everything it takes to be the car of adventure.
to REMIND:
Everyone knows Lipton’s tea. But not everyone necessarily think about drinking tea. By displaying their label in a fresh garden, the company kindly reminds the consumers “On a hot summer afternoon, have a cup of tea for refreshment!”
And
In a digital world, you wrist would still look great with a sophisticated watch!