To make a sale, a company must generate awareness for its product or service, than gain interest and create desire from the consumer. For instance, they have achieved all of the above, their efforts are at a lost if they fail to get the consumer to act on that desire. So the important question:” how to get people to actually buy?”
Many experienced salesperson can give you infinite tips when it comes to one-on-one conversations in a department store or door-to-door. But what about online sale, where the human interaction is absent?
Here is a great website that gives a brutally honest, simple and effective step-by-step layout to make that sale in the online world.
Here’s the 7 things to showcase:
- Show what other consumers bought – people tend to trust other fellow shoppers’ decisions.
- Show reviews – they have an huge influence on the buyer’s decision, again, it’s about trusting each other instead of the selling agent.
- Show scarcity – increase the value of your product by creating a sense of rush for consumers to make up their mind. i.e. Limited offers.
- Show pictures and videos – the biggest concern about e-commerce is the uncertainty. A good quality picture can greatly reduce that fear.
- Show up-sell option – take advantage of the fact that the consumer had already made up his or her mind to purchase, up-selling is easy at this point.
- Show expertise – people in general has great faith in the words from authority or power figures.
- Show everything – reduce as much as possible the fear of hidden fees or any tricks that may cause hesitation in the consumer.
Happy Selling!