Word of Mouth

Using social media for Businesses to reach their clients is an overdue topic. However, social media has also proven to be a useful tool in the B2B world.

In an article for Direct Marketing News, Ryan Joe, Senior editor explained that business professionals are also watching people from their industry online. Anything from new technologies  to their competitors. In fact, he noted that especially the IT employees are 4 times more likely than others to follow Tech companies.

The suggested tactics in the article are similar to the ones used to engage customer. Creating a conversation online instead of broadcasting information. The idea is that people might not always need and tech company’s service, but they want to maintain relevancy. What is more difficult is how to be constantly present with interesting content in a B2B context.