Word of Mouth

Twitter has 500 million users.

Yes you read that right 5oo million. So why would anyone read your tweets? How would you stand out from a crowd of 500 million?

• Have a personality. Online conversation are just like real life conversations. Imagine an online cocktail party, everyone is drawn to people with a personality. People like to have conversations with others who seem interesting, and who are not solely focused on themselves. Take the time to not only post about your own company, but also about things that your audience might find useful or interesting but might not aid direct sales.

• Be involved in the industry. There are so many people online, you can not possibly speak with everyone. Speak within your industry. Also similar to real life. we have all heard the age-old advice of ” Surround yourself with influential people”, which is much easier on the Twitter community. Do not be afraid to speak up t industry leaders. Connect with companies you think might be beneficial for the future of your business.

That is all the quick tips I have so far. Stay tuned as I discover twitter further.

One of the biggest barriers for me personally was the language on Twitter. Yes it is english, Yes there are some acronymes, but as a digital native, I didn’t understand how people were communicating with less than 150 characters. The trick is the hashtages (#) which expressed thoughts in words instead of sentences. In fact, most tweets are phrases and words jumboed together to make up a thought.

Here’s a quick link that explains the layout and content of a tweet perfectly.

Now that you understand the language, you can explore other compagnies in your industry that might have a active twitter account. From the amount of followers and retweets, you can gather an idea of what the relevant informations are for your customer. What their interests are. That could bea good first source of looking for content idea.

What is all the fuss about Twitter? If you dont know by now, you are just like me. I had recently dived into this tweeter land and gained much value so here is my quick guide on finding out whether this is a good fit for you or your company.

Why do you need tweeter?

• That’s where your customers are. That is where they communicate. you will not only reach a larger number of potential clients online, but they will also be better targeted and more relevant users.
• Get live-time updates from your competitors. If another customer is complaining about them, be aware and offer something to them that your competitor can’t. Tweeter gives you unrestricted access to your competitor’s clients.
• Monitor what your customers are saying about you, live.
• Be able to respond to any concerns, live
• For all this greatness. It is free.

And you can get started in less than 10 mins.