Word of Mouth

Picture this: Busy and hectic morning, you are on your way rushing to work. You desperately need a cup of coffee and pick up something for lunch, dreading the idea of having to eat at the cafe in your work building once again. At this specific moment, your phone gets an notification from a nearby restaurant that is offering a special lunch pre-order deal. Another notification lets you know which coffee shop near you have the shortest line.

Sounds unrealistic? not so much. Localized mobile marketing is the newest trend in mobile advertising.

Google had recently released that 40% of searches come from mobile. With almost all Smartphones with the ability to track real-time location of their owners. There is potential for companies, especially retail to collect valuable data on their consumers. Businesses can find out what are the regular path of their consumers, where do they regularly visit, what time of day and even how often they visit each location.

Right now, mobile is mainly focused on pull strategy. People have to look up the places they want to go, but the future trend for mobile is a push strategy. As people pass near the retails, companies would be able to actively reach out to them.

The strategy already exist. Now the barrier is in application and adoption.