Word of Mouth

One of the biggest barriers for me personally was the language on Twitter. Yes it is english, Yes there are some acronymes, but as a digital native, I didn’t understand how people were communicating with less than 150 characters. The trick is the hashtages (#) which expressed thoughts in words instead of sentences. In fact, most tweets are phrases and words jumboed together to make up a thought.

Here’s a quick link that explains the layout and content of a tweet perfectly.

Now that you understand the language, you can explore other compagnies in your industry that might have a active twitter account. From the amount of followers and retweets, you can gather an idea of what the relevant informations are for your customer. What their interests are. That could bea good first source of looking for content idea.