After purchasing Instagram in 2012, Mark Zuckerberg bought another marvellous software called “Atlas” which is created by Microsoft. Atlas is an  application that provide service by following potential consumers in online advertising. Instead of appearing ads on laptop only like what “cookies” did, Atlas enables ads to pop up in every gadget including cell-phones. This enables advertiser a more accurate percentage whether consumers are akin or despise it.  Facebook will have a fiercer battle on who is better in advertisement industry and social media.

However, Facebook’s users privacy is at stake. In this article, Mark Zuckerberg is so determined to sell “some” of user’s personal information to advertising companies because he believes that is how business works. By publicising personal taste and preferences, some people felt threatened and insecure because strangers will have access to their life. Facebook is already crossing the line of privacy which ignites the fire growth of Ello (social media that promise to never sell any personal user’s information).

From my perspectives (which are supported by this article), to keep social media afloat, you need to have some support by signing contacts with advertisement industry. Otherwise, it may lead to bankruptcy. It is possible to find sponsorship or fund raising. However, these processes are not reliable because it will be difficult to convince companies to invest money on a project which will require constant donation. By selling some of personal information, both business and users benefit from it. Facebook earn more profits and satisfy users to a great extent by providing good maintenance and entertainment.  As an example, even after users including me know what Facebook is planning to do, we as the users keep posting photos and thoughts and other personal information on Facebook. Most of users are ignorance to this situation. Hence, it is a win-win situation.