Collaboration between Alexandra Wang and H&M will definitely satisfy the desire of all shopaholic. At first glance, you may be thinking that Alexandra Wang is the one who choose to collaborate with H&M but actually it is the other way around. H&M is extremely selective in choosing partnership. Nevertheless, Alexandra Wang emerge as the winner because of the unique sportswear designs that capture the eyes of Creative Director of H&M.

Together, they are able to provide unique sporty designs that scream “branded and classy” in an affordable price. Moreover, they make them exclusive and limited. Customers especially shopaholic will take pride in wearing those clothes. It is a great move to scale up H&M brand through professional designers. In BC, lots of customers are more than willing to line up in the middle of freezing night to purchase these clothes.

However, if you are a colour person, these stuffs may seem unattractive to you. They only target a certain market whose takes comfort in wearing dark colours in shades of gray. This is may be one of the drawbacks.