The titles clearly indicate the motto of “Louis Vuitton” brand. According to article written by Salene Mazur Kraemer, Louis Vuitton never sold their products at a discount. It is said that Louis Vuitton burnt all unsold merchandise to prevent any imitation or eroding the brand’s name.

The first time, I pinpoint the word “burnt”, global warming issues come to my mind. How much greenhouses gasses did they emit every year? However, worry no more. Based on this article that I have discovered, Louis Vuitton does not have anything to burn because they are sold out. They clearly reach the “triple bottom line” point. They fulfill all the requirements for sustainability.

Can Louis Vuitton balance core values and heritage of the company under the growing pressures of business?

Louis Vuitton has its principles to sell the same price no matter where is the location of the store and only targets a high-end market. As a result, they may lose potential broad customers and are threatened to cheapen the brand. With competition everywhere, company is facing a great predicament.