When you think about Microsoft, you think about how its product writes your university papers and makes spreadsheets when Comm 101 courses demand income statements. However you rarely think about how advantageous it is in your life or how “cool” its features are. Unless, of course, you’re a grown adult with a business career and your entire life revolves around Microsoft programs. In my generation, it’s much more efficient to jot notes down on a piece of paper or add a note in our phones instead of having to carry around a laptop wherever we go. That is why Microsoft’s new strategy is so effective.
Microsoft On The Go – www.techebizz.com
Announcing the release of a free app, available on phones and tablets, has dramatically increased Microsoft’s relationship with younger clientele. There is literally no excuse to not use Microsoft product since it is so easily accessible and we’re already always on our phones. In this case, the point of parity is mobile application, and the point of difference (which the company already had) is Microsoft’s detailed features and qualitative programs. Already, the company trumps current mobile apps such as Sticky Notes and preloaded, simple smartphone widgets.
Personally, I love this strategy because this is exactly where technology needs to be. This generation demands portability and innovation. From a business point of view, Microsoft has expanded its customer segments to a younger population, increased its channels to mobile devices, and broadened its value propositions to high accessibility.
Furthermore, previous to this innovation, the population has been split between Apple and Windows. However, Microsoft’s app is a genius way of reaching out to customers who are “Team Apple”, and thus, attracting even more loyal users.
I think Microsoft just took over the world.
Article Reference: http://www.theglobeandmail.com/technology/gadgets-and-gear/microsoft-makes-core-office-document-features-free-on-ipad/article21476004/
Photo Reference: www.techebizz.com