Comment on Eric Cui’s blog post – https://blogs.ubc.ca/ericcuicomm101/2014/11/11/comment-on-sweet-leaf-tea-blog-how-green-tea-can-help-you-lose-weight/

In the marketing perspective, trying the best to catch the attention from the possible consumers is understandable. However as we all know there are a lot of companies marketing their products through pseudosciences. What is pseudoscience? It’s a claim that mistakenly regarded as scientific. They would use words such as “proven” or “evidence shows” to make it sounds more “scientific”. And in reality, most of us are aware of this problem but still sometimes we would try the product just to “try it out”.

In Eric’s blog post, he mentioned about the Sweet Leaf Tea Company is promoting their products indirectly through the blog post about “Green Tea can help you lose Weight”. And in the blog post they talked about how Green Tea alone cannot help you lose weight . However, when these kind of advertisements come out on TV, they usually will only mention the exaggerated “losing weight in 20 days” claims and which  see it as misleading customers.

In my opinion, marketing strategies are important to launch the products into the market and raise awareness, but I don’t agree with using pseudoscientific claims on  the products. And as we all know, these kind of scientific-sounding advertisements will not make the products better.